How can we add extra flavour to an already perfectly balanced mural? By letting passers-by dive into the art piece itself. Our augmented reality wall for the US launch of our global #LifeChangingPlaces campaign, painted in Brooklyn, is a realtime audiovisual experience that makes you part of the Lufthansa story in a very unique way.
For Accenture Song. Team: Christian Kroll, Markus Knauss, Sebastian Haus, Anna Arndt, Sören Hoven, W3rc 👨🎨, Colossal 🎨and Headraft 🤖