What happens when one of the biggest concert weekends of the year - Bad Bunny played his two german shows on 20th and 21st of June in Düsseldorf - becomes more than just a concert? That’s what CASITA RAVAL set out to explore.
Inspired by Bad Bunny and the spirit of cultural movement that connects millions of people around the world, CASITA RAVAL became the hotspot for the community. With Latin vibes, free Arroz con Salchichas, ticket giveaways for the sold-out show and the CUPRA Raval at its center.
But what made it different was its openness. Unlike many events happening around the weekend, CASITA RAVAL was open to everyone. No ticket. No guest list. Just an open invitation to come together. Everyone could join, everyone could dance on our casita, everyone could be part of the experience. Because culture is most powerful when everyone can take part.
It became a place for people. A place where strangers met, shared moments and celebrated together. When culture brings people together, connection becomes stronger than division.
SOLO AMOR.
For BBDO. Team: Alexander Stauss, Alexander Auffermann, Katharina King, Virginia Stamega, Valentyna Fomina, Verena Kern, Eva Moj, Ultra OOH, MakeMamiProud, 48k – studio for music