Case Movie
Hessischer Rundfunk’s initiative “Because More Unites Hesse” counters social polarization by spotlighting diverse opinions and encouraging dialogue. Its core project, “What Moves You, Hesse?”, brings 40 residents from varied backgrounds together for candid talks on home, fears, and media. Rather than a classic ad campaign, hr launched a multimedia package, a 60-minute film plus social-media, TV, radio, and Mediathek content, that embeds organically in its programming. The participant mix mirrors the state’s demographics, ensuring honest, unfiltered exchanges. By positioning itself as an active platform, hr shows how creative communication can strengthen democracy.
Full 60 Mins Edit for ARD Mediathek
For David+Martin. Team: Finny Nguyen, Bente Barth, Nicklas Juntke-Krüger, Fabian Erlach, Victor Kisbye-Hansen, Max-Lucca Niewöhner, Julia Wenzler, Sergej Moya 🎬, Cedric Schanze 🎥, Supreme 🎵, Therese Scholz 💖 and doity.